About Us

Michael J. Collins CPT- ISSA. Specialist in Performance Nutrition and Exercise.

Founder of MCNewsletters and co author of The Black Book of Secrets and Man on a Mission.

Has held the World Championship Title of “Fitness Professional” for 20 years. Got hooked on turning ordinary bodies into extraordinary bodies in the gym at night, while working his way through school.

Now he observes the nuance and distinctions that generate success and slings insight straight to you from his laptop while eating pizza in Brooklyn or fish tacos in Sausalito.

Easily Bribed w/ Tickets: U2. Baseball. Football. Basketball. Tennis.

NYC ✈ Nor Cal

Eugene Thong CSCS

Founder and Owner of Eugenization and ETF Wellness Corp. Co author of the Black Book of Secrets and Man on a Mission.

Eugene Thong, CSCS, was born a weak, skinny, bespectacled child. Now, thanks to a steady diet of martial arts, scientific inquiry, and heavy compound movements, he’s no longer weak. His scientific bent, Zen-like demeanor, and efficient but intense methods have made him one of New York’s most sought-after personal trainers.

When not helping clients cultivate their own inner 6-packs, Eugene can be found arm barring opponents at Renzo Gracie’s Brazilian Jiu-Jitsu Academy or sailing through the air on his snowboard.